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Google gets involved with metaverse and creates the Google Labs team

15 Nov 2021 | News

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There is also Google in the race to the metaverse launched a few days ago by Mark Zuckerberg and his new company called Meta, which took the place of the old Facebook Inc. The American giant has in fact announced the birth of a new team internally called Google Labs (not to be confused with the consumer-facing brand of the same name offering a range of experimental products), created as part of a reorganization that aims to bring together the company’s many innovative projects and long-term bets under the same roof. These include all the programs of its internal Area 120 incubator and the holographic videoconferencing project known as Project Starline, and future ones on the metaverse.

The interest of the Mountain View giant in advanced artificial intelligences, VR and RA is actually not new, just think of projects such as the Google driverless car, a car totally controlled by a computer and, above all, Project Glass, a research program that aims to develop glasses equipped with augmented reality: in this way a user could receive the information currently available on smartphones without using their hands, interacting with the Internet through voice commands. But these days’ decision marks a decisive turning point on the company’s future projects in the sector.

In all likelihood, for some programs, the team will collaborate with Google X Labs (today more commonly called Google X or simply “X”), the advanced research laboratories managed by Alphabet, owner of Google, where futuristic projects are studied, including lenses in contact that monitor the eyes, neuronal artificial intelligence systems for visual recognition and computer vision, and other material that could prove useful to provide those “virtual” and “immersive” elements necessary to transform the web into a three-dimensional world, to Google Labs points to.

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